Beams is a select shop brand that carries many selected brand’s apparel for the Tokyo trendy styles as well as their own label. Their curated vision for the style always influence the next coming style of Japan. This store in Shinjuku particularly carries the special items that are more focused around Japanese traditional cultures curated to the current trend and what Beams believes in.  I love that they make some of the boring traditional item and make it more fashionable and fun. They not only carry the apparel but also interior goods, accessories and so on. It’s super inspirational and even you are not into fashion so much, you will still enjoy the blend of modern and traditional cultures. There will be many items you can pick up for souvenir back home. Even simple T-shirt of saying Beam Japan is cool.

• map/web

• address: 3 Chome−32−６ 5F B1F Shinjuku, Shinjuku-ku, Tokyo 160-0022

• tel: +81-03-5368-7300

• hours: 11-8pm everyday

• nearest station : Shinjuku station (JR)